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Case Study: The Emazing Group doubles revenue from $15M to $30M in three years with Shopify Plus
A Shopify Case Study
$15M to $30M in Three Years: How The Emazing Group Runs a Multi-Brand Ecommerce Growth Machine
The Emazing Group, founded by Brian Lim, grew from a niche “gloving” product business into a multi‑brand ecommerce company (EmazingLights, iHeartRaves, IntoTheAM) selling across web, social, marketplaces and pop‑ups. Rapid growth exposed serious platform limits: a high‑profile site crash during a Shark Tank airing and recurring Magento backend issues (random URL changes, mass 404s) threatened sales, SEO rankings and the company’s ability to scale operations and multi‑channel programs.
The team replatformed to Shopify Plus, implemented Shopify Flow automation, Traffic Control redirects and a custom checkout, and scaled a disciplined experimentation process across channels. The results: revenue doubled from $15M to $30M in three years, up to $500K saved in year one on the new platform, 650,000 404s fixed, major SEO gains (EmazingLights +31% organic traffic; iHeartRaves +130% organic, +22.6% conversion, ~227% revenue lift equating to ~$98K/month), and operations handling 250K+ orders/year across online, Amazon, retail and events.
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Emazing Group
Brian Lim
Founder and CEO