Case Study: Blenders Eyewear achieves 10X Black Friday/Cyber Monday sales and handles nearly 40,000 orders with Shopify Plus

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

Blenders Eyewear, co-founded by Chase Fisher, set out to disrupt the premium-priced eyewear market dominated by incumbents like Luxottica and to dramatically scale holiday sales. The company faced a crowded Black Friday/Cyber Monday landscape, the need to grow a broader customer base (especially among women), and the operational challenge of handling massive order spikes without breaking customer experience.

Blenders answered with a bold, data-driven playbook: heavy Facebook advertising, early and sustained pre‑BFCM campaigns, rigorous email segmentation, monthly product drops, selective influencer partnerships, and a Shopify Plus stack (Zendesk, JustUno, ShopMessage, Yotpo) — plus inventory reserves and hands‑on supplier management. The result: roughly 10x year‑over‑year Black Friday/Cyber Monday sales in 2017 (about 40,000 orders), 17,000 email sign‑ups in the lead‑up, and a jump in female shoppers to ~40% of the customer base.

Blenders Eyewear

Chase Fisher

Founder