Case Study: Texas Humor achieves $7,000+ in initial app sales and high mobile conversion with Shopgate Inc.

Texas Humor - Customer Case Study

Texas Humor is a Texas-born apparel brand founded in 2013 by Jay and Priscilla Sauceda that grew from a single t‑shirt design into a popular statewide label known for friendly customer service. With the majority of sales coming from mobile, the team needed a strong native app experience that went beyond a repackaged mobile site to better engage shoppers and reduce cart abandonment.

Partnering with Shopgate, Texas Humor launched native apps featuring automated abandoned‑cart push notifications, in‑app coupons and Facebook login to streamline checkout and drive repeat purchases. The app delivered strong results: an 11% download‑to‑purchase rate, a 4.5% app conversion rate, and more than $7,000 in app sales in the first two weeks.

Texas Humor