Case Study: KicksUSA achieves a 75% average increase in app conversion rates with Shopgate Inc.

Sole Searching: KicksUSA Steps Into Apps

KicksUSA, founded in 2002, is an urban footwear and apparel retailer with 40+ brick-and-mortar stores along the U.S. East Coast and a growing online presence. Facing a primarily millennial customer base and a rising app market, the company needed a seamless omnichannel experience that bridged mobile, desktop and in-store shopping without losing engagement.

Partnering with Shopgate, KicksUSA launched a mobile app with targeted push notifications, mobile-optimized design widgets, and a GPS-enabled store locator to speed purchase paths and drive store visits. The results were strong: 60k+ app downloads, a 78% push enablement rate, and an average 75% lift in conversion rate per push campaign.

KicksUSA