Case Study: Grunt Style achieves a 76% lift in mobile conversions and doubles mobile reach with Shopgate Inc.

Shopgate Hard Chargers: Grunt Style Goes Mobile

Grunt Style, founded by two military veterans in 2009, grew from a mall kiosk into a multimillion‑dollar patriotic apparel brand with a loyal following. Facing the problem of heavy mobile traffic—at one point nearly 75%—but no mobile site, the company needed a fast, branded mobile experience that preserved its reputation and shopping standards.

Shopgate delivered a polished app integrated with Shopify Plus and ReCharge, offering clean design, intuitive UX, one‑click payments (including Apple Pay) and subscription options through "Club Grunt Style." Within six months the app converted customers 76% more than the mobile web, lifted conversion to 4.1%, achieved 287k downloads, doubled mobile outreach potential and earned a 5‑star App Store rating.

Grunt Style

Tim Jensen

COO, Grunt Style