Case Study: Kid Dangerous achieves stronger customer loyalty and higher conversions with Shopgate Inc.'s mobile commerce platform

Kid Dangerous - Customer Case Study

Kid Dangerous is a Los Angeles–based apparel brand started by four high school friends, known for its irreverent t‑shirt line and cult youth following. After moving from wholesale to direct-to-consumer sales, the team launched a mobile app in 2014 to capture fast-growing mobile fashion demand — but they weren’t sure a niche brand could drive organic app adoption or use it to improve retention and lifetime value.

They focused the app on engagement and simplicity: push notifications for deals and seasonal content, one‑touch payments (guest checkout, PayPal, Apple Pay), and a tightly curated product feed to reinforce brand personality. The results were strong: 4.1% iOS app conversion rate, an average 80% lift in shopping cart size versus mobile web, 1,800+ organic app downloads, and clearer signs that app customers are the brand’s most loyal shoppers.

Kid Dangerous