Case Study: Gerard Cosmetics achieves 3x-higher mobile conversions with Shopgate Inc.

Gerard Cosmetics - Customer Case Study

Gerard Cosmetics, founded by makeup enthusiast Jennifer Gerard and known for its best-selling foundations, glosses, and brow products, needed to modernize its mobile shopping experience to drive retention and conversion among its 1.3M+ social followers. With most cosmetic purchases planned and recurring, the brand sought a mobile-first solution that matched its expressive aesthetic while reducing cart abandonment.

Partnering with Shopgate, Gerard launched a branded app using customizable design widgets, push notifications for flash sales and offers, and one-touch payments (Apple Pay and PayPal). Results included a 5.6% app conversion rate—nearly three times the industry average— a 70% increase in conversions from push messaging, and a 4.4 average App Store rating.

Gerard Cosmetics

Jennifer Gerard

CEO