Case Study: Enjuku Racing achieves an 11.4% app conversion rate with Shopgate Inc.

Enjuku Racing - Customer Case Study

Enjuku Racing Parts, a nearly 20-year specialist in high-performance auto parts for makes like Aston Martin, BMW, Lexus and Nissan, needed to modernize its mobile shopping to match an aggressive R&D strategy and an ever-expanding product catalog. Their challenge was to deliver faster innovation and a more intuitive mobile browsing experience that would keep pace with product growth and customer expectations.

By launching a Shopgate app with advanced navigation and search, Affirm monthly payments, and targeted push notifications with app-exclusive offers, Enjuku delivered a faster, more personalized mobile journey and launched quickly. The results: an 11.4% app conversion rate, a 32x conversion lift versus their mobile site, a 95% average increase in conversions per push campaign, and 37,000 app downloads.

Enjuku Racing