Case Study: Crucial Vacuum achieves 42% higher mobile conversion and simpler app management with Shopgate Inc.

Crucial Vacuum - Customer Case Study

Crucial Vacuum, founded by CEO Chad Rubin, sells vacuum cleaners and accessories through retail and direct online channels and was named one of Inc.'s fastest‑growing private companies in 2013. The company outgrew its Magento mobile solution, which was difficult to manage and required developers for every update, limiting its ability to engage customers and drive mobile sales.

Crucial Vacuum switched to Shopgate to launch a no‑code app with a clean UI, easy internal management, mobile‑exclusive coupons and segmented push notifications, and hands‑on support. The move gave them full control and boosted mobile performance—average mobile conversion rose to 7.8%, conversion was 42% higher than with Magento, and the app holds a 4.5‑star rating—leading to increased sales.

Crucial Vacuum

Andrew Maffettone

Marketing Manager