Case Study: City Gear achieves 127K+ app downloads, $183 AOV and 79% push enablement with Shopgate Inc.

City Gear Steps into Mobile Apps

City Gear, a leading urban footwear and apparel retailer known for high-profile releases from Nike, Air Jordan and Adidas, saw heavy mobile traffic after launching eCommerce in 2014 but was operating with a pared-down “lite” mobile experience. To better showcase its footwear collections and convey brand flavor while standing out in a crowded market, City Gear selected Shopgate for a feature-rich, cost-effective mobile app solution.

Using Shopgate’s full design control and widgets (culture pages, release calendar, brand inspiration), plus push notifications and Shopgate’s marketing services, City Gear launched targeted campaigns and a modern app experience. The results: improved engagement and order volume, 127K+ app downloads, $183 app average order value, a 79% push-notification enablement rate and campaigns that achieved conversion rates up to 62%.

City Gear

Charles Gray

Digital Marketing Manager