Case Study: ABC School Supplies boosts conversions and AOV with Shopbox AI

The Company Teachers Trust Gets a Helping Hand from Shopbox

ABC School Supplies, a school-supplies retailer based in Letterkenny, Co. Donegal, needed to recreate the trust and service of an in-store experience online as more of its business moved to WooCommerce. The company faced challenges with hidden products caused by traditional merchandising and shopper friction from unclear search criteria, making it harder for customers and staff to find the right products.

Shopbox AI implemented an AI shopping assistant, cross-sell recommendations, and a tailored homepage to guide shoppers and surface relevant products throughout the journey. The results were strong: ABC School Supplies saw a 46% increase in average order value and a 333% increase in conversion, while reducing the average number of visits needed before purchase from six to 2.8.

ABC School Supplies

Brian Higgins

Managing Director