Case Study: Scale Model Scenery boosts conversions and AOV with Shopbox AI

Scale Model Scenery boosts conversion by 200% with Shopbox AI

Scale Model Scenery (SMS), a specialist retailer of scale modelling kits, faced the challenge of differentiating itself in a competitive market and enhancing the online experience for its loyal hobbyist customers. They needed a way to automatically showcase relevant products to encourage repeat business and streamline website maintenance to free up time for product design. They partnered with vendor Shopbox AI to implement its AI-powered personalization tool.

Shopbox AI implemented a solution that provided dynamic, AI-driven merchandising and a personalized "My SMS" page for each customer. This eliminated manual work and delivered highly relevant product recommendations based on individual browsing behavior. The results were significant, with Shopbox AI driving a 200% increase in conversion rates and a 27% uplift in average order value, leading to a substantial increase in overall sales.

Scale Model Scenery (sms)