Case Study: Marco Paul boosts AOV and product views with Shopbox AI

Marco Paul boosts AOV 15% with Shopbox AI

Marco Paul, a UK-based online retailer of home, garden, and leisure products, faced a significant challenge in understanding its diverse customer base due to its vast, multi-category product catalogue. This lack of clear customer segmentation and actionable data made it difficult to define a brand direction and drive an effective ecommerce and marketing strategy. To address this, they turned to the vendor Shopbox AI for its personalisation tool.

Shopbox AI deployed curated AI-powered recommendations, including carousels and recently viewed collections, to personalise the shopping experience and surface underperforming products. This solution generated the customer insights Marco Paul needed. The results were substantial, including a 15% uplift in average order value, a 200% increase in product views, and 14% of all revenue being directly attributed to Shopbox AI.

Marco Paul