Case Study: Campbells Meat boosts revenue with Shopbox AI personalisation

Campbells Meat boosts dwell time 34% with Shopbox AI

Campbells Meat, a major UK online butcher, sought to grow revenue by improving product personalization on its Shopify store. Their existing tool was ineffective, only offering recommendations within the same product category a customer was already viewing and failing to account for previous site visits or purchases. They partnered with Shopbox AI to find a more sophisticated solution.

Shopbox AI implemented its personalization platform to provide curated product recommendations on the homepage and product detail pages. The solution considered a customer's current shopping intent, past purchases, and behavior compared to similar profiles. This resulted in a 34% increase in dwell time, a doubling of product views, and Shopbox AI driving 6% of the site's total revenue.

Campbells Meat