Case Study: Suzuki achieves unified omnichannel commerce with Shopatron

With a new online store and in-store pickup capabilities, Suzuki was able to transform their website with Shopatron, while maintaining support of their dealers

Suzuki was looking for a way to deliver more connected, personalized customer experiences and improve omnichannel operations. The case study highlights the challenge of managing commerce across channels, with a need for a platform that could support eCommerce, order management, and related capabilities through Shopatron.

Shopatron, now presented under the Kibo commerce platform, provided unified omnichannel commerce software that integrated eCommerce, order management, personalization, and mobile point of commerce (mPOC) tools. The solution helped Suzuki “sell everywhere” and “fulfill anywhere” with aligned operations, greater agility, and improved efficiency, though the text does not provide specific numerical results.

Suzuki

Gary Sherfey

Manager Powersports Accessories Group