Case Study: Mervin Manufacturing achieves unified omnichannel commerce with Shopatron

How Shopatron helped outdoor sports brand Mervin sell online in the U.S. and abroad without taking sales away from its retailers

Mervin Manufacturing needed a way to better support omnichannel commerce and keep operations aligned across eCommerce, order management, and other customer touchpoints. Shopatron, using its commerce platform, helped address this challenge by enabling a more connected and agile selling and fulfillment approach.

Shopatron implemented a unified omnichannel commerce solution that brought together eCommerce, order management, personalization, and mobile point of commerce capabilities. The result was a more seamless customer experience and improved ability for Mervin Manufacturing to “sell everywhere” and “fulfill anywhere,” though the text does not provide specific numeric impact.

Mervin Manufacturing

Brian Behrens

Mervin Developer