Case Study: Fisk Automotive achieves 75% faster estimates and 50% faster customer communication with Shop-Ware

How this shop cut down on wasted time

Fisk Automotive, led by owner Jack Crawley in Fullerton, CA, was struggling with limited time and inefficient customer communication—chasing customers by phone and spending days compiling repair orders—while trying to increase throughput and earn more 5‑star reviews. They turned to Shop-Ware, adopting Shop-Ware’s shop management software to modernize estimates and customer messaging.

Shop-Ware (with its Broadly integration) streamlined Fisk’s workflow and customer touchpoints: outdated SMS and manual approvals were replaced by faster digital estimates and a “Chat with Us Now” lead tool. Fisk saw estimate approvals move from days to minutes, 75% time savings on writing estimates, 50% time savings on customer communication, dramatically increased shop throughput, higher conversion from new leads, and faster review responses after implementing Shop-Ware.

Fisk Automotive

Jack Crawley

Owner