Case Study: Silk + Sonder boosts customer referrals with Shop Circle

How this wellness brand is leveraging referral marketing and a community-driven approach to champion self-care

Silk + Sonder, a wellness brand offering a monthly journal membership for self-care, wanted a formal way to leverage their highly-engaged community of brand advocates. Their customers were already enthusiastically sharing the products with friends, and the company sought to celebrate and incentivize this word-of-mouth marketing. They partnered with Shop Circle to implement a referral program using their SC Conjured Referrals service.

Shop Circle implemented a straightforward "Give $10, Get $10" referral program that was easy for customers to understand and participate in. The solution was carefully branded to match Silk + Sonder's aesthetic, which helped build trust and credibility. The Shop Circle program successfully capitalized on the product's inherent shareability, resulting in a campaign that has already achieved good success by making it easy for customers to share the brand.

Silk + Sonder