Case Study: Thousand drives new customers with Shop Circle's SC Conjured Referrals

How this purpose-driven brand launched a referral program to make safety seamless—and stylish

Thousand, a consumer goods brand with a mission to save lives by making stylish and sustainable cycling helmets, wanted to launch a referral program to drive new customer acquisition. They partnered with the vendor Shop Circle to implement this marketing initiative using the SC Conjured Referrals service on their Shopify platform.

Shop Circle implemented a "Give X, Get Y" style referral campaign that was seamlessly integrated with Thousand's brand aesthetic. The solution included a prominent call-to-action on the website and successfully leveraged word-of-mouth marketing. The program was highly effective, driving a significant number of new customers and contributing to the brand's overarching goal of making urban travel safer.

Thousand