Case Study: Cloud Paper boosts referral shares by 200% with Shop Circle's SC Conjured Referrals

How this purpose-centered brand launched a referral program to end deforestation

The customer, Cloud Paper, faced the challenge of finding a referral program structure that would truly resonate with its environmentally-conscious audience. To test their hypothesis, they worked with the vendor Shop Circle, utilizing its SC Conjured Referrals service to experiment with a non-traditional incentive model.

The solution implemented by Shop Circle allowed Cloud Paper to run a program where advocates could give friends a $10 discount, and for every resulting purchase, Cloud Paper would plant 10 trees. This unique approach, powered by Shop Circle's tool, resulted in a +200% increase in referral shares compared to their previous program that offered a standard cash reward. This demonstrated that an eco-centric incentive structure was far more effective for their customer base.

Cloud Paper