Case Study: Tentree plants 1M trees and boosts loyalty with Shop Circle's SC Loyalty Rewards

How Tentree Turned Black Friday into Green Friday and Planted 1M Trees

Tentree, a sustainable apparel brand, faced the challenge of participating in Black Friday without fueling excessive consumerism. Partnering with Shop Circle, they utilized the vendor's loyalty program service to reframe the event into a mission-driven "Green Friday" campaign.

Shop Circle's solution enabled Tentree to implement a loyalty strategy featuring double points on purchases, exclusive early access, and a live goal meter to track the planting of one million trees. This approach resulted in a significant sales increase for Tentree, allowing them to achieve their ambitious tree-planting goal while also boosting customer acquisition and strengthening long-term loyalty.

Tentree