Case Study: Mitsubishi Heavy Industries achieves award-winning multi-channel campaign with Shootsta

Mitsubishi Heavy Industries delivers a 3-day cinematic campaign with Shootsta

Mitsubishi Heavy Industries needed to create a high-impact, cinematic campaign to connect emotionally with audiences across Australia and New Zealand. The challenge involved coordinating a large-scale production with a 30-person crew and delivering content across multiple formats for television and digital channels. They partnered with Shootsta and its Shootsta Premier service to achieve agency-level quality while maintaining efficiency.

Shootsta Premier managed the entire production, from pre-production to post, over a three-day shoot in Sydney. The solution delivered a unified brand story across all platforms. The results included stronger brand recall, streamlined production timelines, and scalable content assets that reached two countries. Shootsta's multi-format approach maximized the value of the shoot, yielding a hero TV commercial, social media cuts, and a behind-the-scenes series.

Mitsubishi Heavy Industries