Case Study: HarperCollins doubles video views with Shootsta

HarperCollins doubles video views by 2x with Shootsta

HarperCollins, a major publishing company, needed to significantly increase its output of engaging digital marketing videos to promote new titles and authors. Lacking the internal resources and budget for agency production, they required a scalable and cost-effective solution. They turned to the vendor Shootsta for its video production service.

Shootsta provided HarperCollins with its video kit and platform, training 15 team members to create content. Shootsta's editing team then handled post-production. This solution doubled video views and increased digital engagement by 20%, while dramatically reducing both production costs and turnaround times.

HarperCollins