Case Study: Grab achieves internal video success with Shootsta

Grab reaches 10,000+ views with Shootsta

Grab, a fast-moving technology company, faced the challenge of creating professional, authentic video content for internal and external communications without the high costs and slow timelines associated with agency production. They needed a cost-effective solution to keep pace with product launches and company culture moments while maintaining their unique brand voice.

By partnering with Shootsta, Grab's team received hands-on training and used the vendor's platform to produce videos independently. Shootsta provided the tools and editing support to create branded series like "G!News" and "Meet the Team" efficiently. The collaboration resulted in over 10,000 views across social media and internal platforms, strengthening Grab's employer brand and making video a preferred communication tool for multiple departments.

Grab