Case Study: Clinique transforms retail training with video from Shootsta

Clinique boosts video views 464% with Shootsta

Clinique, a beauty and skincare company, faced the challenge of providing scalable and consistent retail staff education across multiple locations. Their traditional in-person training was costly, difficult to update with frequent product launches, and inconsistent. They partnered with the vendor Shootsta to find a solution using scalable video production for training.

By implementing Shootsta's platform and video production service, Clinique built an on-demand library of training videos that could be quickly updated. This solution led to a dramatic improvement in engagement, with a 464% increase in video views and a 281% increase in likes. Shootsta enabled Clinique to significantly reduce training delivery costs and update content within days of a new product launch, ensuring consistent messaging.

Clinique