Case Study: SSE boosts women’s football campaign engagement with ShootMedia

SSE boosts shareability to 59% with ShootMedia

The customer, SSE’s, a major energy and utility company, needed to increase awareness of women's football and populate a rolling content program. Their marketing agency partnered with ShootMedia to create a series of films to engage viewers and encourage sharing.

ShootMedia developed a series of films focusing on relatable family moments, starting with a Father’s Day campaign. The solution included iterative research to improve content performance. Results showed 59% of viewers were likely to share the content, and most agreed the stories reflected positively on SSE.

SSE’s