Case Study: MINI reaches ad-averse audiences with influencer video campaigns from ShootMedia

MINI boosts influencer reach by 500,000 with ShootMedia

The customer MINI faced the challenge of promoting their new convertible to an audience that actively avoided traditional advertising. To ensure brand exposure and increase their advertising ROI, MINI partnered with ShootMedia for a bespoke influencer marketing and video production service.

ShootMedia's solution was to create a series of authentic films starring relevant online influencers, focusing on a "journey of discovery" theme. The films were distributed across multiple platforms and promoted by the influencers themselves. For amplification, ShootMedia produced multiple edits and supporting assets, which resulted in the campaign achieving an additional reach of over 500,000 for MINI and their partner.

MINI