Case Study: L&Q counters negative publicity with ShootMedia’s authentic PR story and video content

L&Q drives 360,000 views with ShootMedia

L&Q, a housing association, faced significant negative press regarding its development of the historic Walthamstow Stadium site. To counter this publicity, they enlisted ShootMedia to help showcase their positive community contribution.

ShootMedia developed an authentic PR story focused on the restoration of a local landmark by a craftsman. They created tailored video content for various media outlets and for L&Q's own marketing channels. This approach resulted in the story being widely picked up, achieving 360,000 views on ITV's Facebook page and an equivalent media value of £124,000.

L&Q