Case Study: L&Q boosts qualified leads with ShootMedia's educational content hub

L&Q boosts qualified leads 460% with ShootMedia

The customer, L&Q, a housing association, faced a challenge where their sales team was burdened by ineligible leads and lengthy response times due to a need to educate potential customers about shared ownership. ShootMedia was enlisted to address this issue.

ShootMedia designed and built a dedicated educational website and a new registration process, including video content, to pre-qualify leads. This solution resulted in viewers spending four times longer on the site and converting three times as often, leading to a 460% year-on-year increase in qualified leads for L&Q.

L&Q