Case Study: L&Q achieves long-term awareness and lead growth with ShootMedia's integrated campaigns

L&Q boosts qualified leads 1100% with ShootMedia

The customer, L&Q, faced the challenge of keeping potential customers engaged throughout a long property purchasing journey. Their awareness campaigns needed to deliver value and generate engagement long after the initial promotional budget was spent. To address this, they partnered with vendor ShootMedia for bespoke video production and integrated campaign development.

ShootMedia developed a solution centered on a series of in-depth website landing pages focused on key customer questions, supported by over 50 creative assets for cross-channel promotion. This included a new video commercial to introduce audiences to the content. The results were significant, with the first campaign netting a 178% increase in sign-ups and a 1100% year-on-year increase in qualified leads. The campaign also won multiple awards, including Best Digital Marketing Campaign.

L&Q