Shooting Star
47 Case Studies
A Shooting Star Case Study
Truelove Property & Construction, a family-run residential property builder, approached the vendor Shooting Star to help raise its low profile and boost its reputation in the market. The company's challenge was to build greater awareness locally and regionally among home buyers, sellers, and renters to support its overall marketing strategy.
To meet these objectives, Shooting Star implemented a comprehensive PR and marketing campaign. This included distributing targeted press releases, managing social media channels, writing blogs, and securing media opportunities, which led to a director being interviewed on Channel 5 News. The results were significant: Shooting Star generated 75 media coverages, increased Twitter followers by over 200% and Instagram followers by over 300%, and helped the client win two industry awards from eight entries.