Case Study: Tanglewood Care Homes boosts its reputation and reach with Shooting Star

Tanglewood Care Homes secures 200+ pieces of coverage in 17 months with Shooting Star

Tanglewood Care Homes, Lincolnshire's largest private care home provider, approached vendor Shooting Star to handle its communications strategy. The challenge was to cement Tanglewood's position as the region's go-to provider and enhance its reputation as it prepared to open a new 72-bed home.

Shooting Star implemented an integrated strategy combining PR, marketing, paid advertising, and digital activity. The results were significant, with Shooting Star securing over 200 press articles and broadcast features. Digital campaigns also exceeded industry averages, with Google Ads achieving a high clickthrough rate at a fraction of the average cost per click.

Tanglewood Care Homes