Case Study: St Hugh’s Hospital boosts local profile and community engagement with Shooting Star

St Hugh’s Hospital boosts local reach by 87 media pieces with Shooting Star

St Hugh’s Hospital, a not-for-profit facility in Grimsby, faced the challenge of raising its local profile and changing the perception that it was a purely private hospital. The management team engaged the vendor Shooting Star for public relations and marketing support to achieve better community engagement, aid recruitment, and ensure the hospital continued to operate at full capacity.

Shooting Star implemented a comprehensive PR plan using social media, targeted news releases, and website content to showcase the hospital's community initiatives and NHS partnerships. The vendor also provided on-the-ground support at local events to generate media coverage. The results were significant: PR activity generated 87 pieces of local media coverage reaching three million people, Facebook page likes increased by 111%, and the hospital successfully raised awareness of its charitable work and services. The customer was highly satisfied with Shooting Star's dedicated and effective approach.

St Hugh’s Hospital