Case Study: Secret World Wildlife Rescue boosts media coverage and donations with Shooting Star

Secret World Wildlife Rescue secures 889 articles with Shooting Star

The customer, Secret World Wildlife Rescue, a leading animal rescue charity in the South West, sought to increase its positive media coverage, public awareness, and financial donations. To meet this challenge, they partnered with the vendor Shooting Star for public relations and media strategy services.

Shooting Star implemented a comprehensive media relations strategy that emphasized targeted press releases and high-quality PR photography. This approach, integrated with the charity's online fundraising efforts, secured 889 articles over a two-and-a-half year period. The coverage, which included major national outlets, achieved an estimated reach of 18 million people and an advertising value equivalent of £1.25 million, significantly boosting the charity's publicity and fundraising capabilities.

Secret World Wildlife Rescue