Case Study: Rollalong boosts profile and industry reach with Shooting Star

Rollalong secures 171 media items in 4 years with Shooting Star

Rollalong, the largest permanent offsite construction company in the south of England, approached Shooting Star to help share its news and industry accomplishments with a wider national audience. Their challenge was to target specific publications and audiences with key sector news to boost their reach and profile.

Shooting Star implemented a comprehensive marketing and PR strategy that functioned as an extension of Rollalong's in-house team. Their solution blended proactive PR, media relations, business development consultancy, and a wide range of services including a new website, SEO, and social media management. The results were significant: Shooting Star secured 171 media items, generated nearly 17 million opportunities to see, and increased social media engagement year on year, greatly developing Rollalong's industry profile.

Rollalong