Case Study: North Kesteven Academy boosts engagement and media coverage with Shooting Star

North Kesteven Academy boosts Instagram followers by 32% with Shooting Star

North Kesteven Academy, a secondary school in Lincoln, sought an external agency to manage its marketing, communications, and PR after handling these efforts in-house. The school's objectives included increasing social media engagement, improving website SEO, and raising its profile through media relations. They partnered with Shooting Star for these services.

Shooting Star implemented a full marketing and communications strategy for the academy. The results included significant increases in social media followers, with Instagram growing by 32%, Twitter by 22%, and Facebook by 13%. Shooting Star also secured 85 print and online media coverages and 6 broadcast features, successfully enhancing the academy's reputation and reach.

North Kesteven Academy