Case Study: Mon Ami Children’s Nurseries boosts media coverage and awards success with Shooting Star

Mon Ami Children’s Nurseries boosts coverage to 141 items in two years with Shooting Star

Mon Ami Children’s Nurseries, a group of four outstanding-rated nurseries in Lincolnshire, sought to raise its profile and increase enrollments across its sites. The company engaged vendor Shooting Star to create a new website and subsequently hired them to develop an ongoing PR strategy to meet these objectives.

Shooting Star implemented a comprehensive solution that included managing social media accounts, commissioning professional photography, developing a 12-month PR plan, and submitting the nurseries for industry awards. This strategy yielded significant results: 141 media coverage items in two years, a major increase in Facebook likes, and recognition through 12 award shortlists, including two wins. Mon Ami reported that Shooting Star understood their business perfectly and became a valuable extension of their team.

Mon Ami Children’s Nurseries