Case Study: Midlands Enterprise Universities boosts national profile and stakeholder engagement with Shooting Star

Midlands Enterprise Universities gains 29 media articles and 200,000 impressions with Shooting Star

Midlands Enterprise Universities, a consortium of six universities, needed to promote its collective expertise and differentiate itself from similar organizations to raise awareness among key audiences. They engaged Shooting Star for PR and engagement services to address this challenge.

Shooting Star implemented a comprehensive plan that included creating a brand toolkit, managing social media profiles, and executing a PR campaign focused on key media and events. This resulted in significant national coverage, including in The Times, and a major increase in social media engagement and followers. The work by Shooting Star successfully transformed the consortium's communications, giving them a stronger voice and identity, and led to a contract extension.

Midlands Enterprise Universities