Case Study: Micrometric builds brand awareness and drives leads with Shooting Star

Micrometric boosts LinkedIn followers by 171% with Shooting Star

Micrometric, a European leader in laser material processing, appointed vendor Shooting Star in 2019 to build its brand awareness and raise its profile across key sectors. Their challenge was to increase the number of enquiries, drive more traffic to its website, and build a social media presence.

Shooting Star implemented a strategic marketing and communications plan that included PR support, building a new website, setting up social media channels, and content creation. The results included securing 14 media coverage pieces for the company's 40th anniversary, increasing LinkedIn followers by 171%, and generating over 5,000 website clicks from a Google PPC campaign, which produced important new leads. Shooting Star continues to manage these ongoing efforts.

Micrometric