Case Study: Lincolnshire Agricultural Society boosts attendance and awareness with Shooting Star

Lincolnshire Agricultural Society boosts attendance 15% with Shooting Star

Lincolnshire Agricultural Society, a charity supporting the local agricultural community, needed to increase awareness and attendance for its annual Lincolnshire Food & Gift Fair. They commissioned Shooting Star to build awareness through a mix of marketing channels, increase ticket sales, and generate strong media coverage for the event.

Shooting Star implemented a multi-channel strategy that included media engagement, a high-volume social media plan, competitions, advertising, and digital marketing. This approach resulted in a 15% increase in attendance with over 9,200 visitors, secured 10 pieces of media coverage with a readership of over 6.1 million, and achieved strong engagement through 106 social posts and highly effective email campaigns.

Lincolnshire Agricultural Society