Case Study: Jerry Green Dog Rescue boosts public profile with Shooting Star

Jerry Green Dog Rescue achieves 370 articles in 5 months with Shooting Star

Jerry Green Dog Rescue, a UK-based dog rehoming charity, faced the challenge of low public visibility. To raise its profile across several counties and within pet-focused media, the charity hired the vendor Shooting Star to develop and implement a comprehensive PR strategy instead of employing an in-house press officer.

Shooting Star worked closely with the charity to generate interest by promoting events and success stories, identifying celebrity ambassadors, and creating a promotional video. This proactive approach resulted in significant media coverage, achieving 370 articles in just five months across 229 different outlets, including key publications like the Daily Mail and Dog World. The vendor's inclusive and strategic partnership successfully elevated awareness of Jerry Green Dog Rescue's charitable work.

Jerry Green Dog Rescue