Case Study: East Lindsey District Council boosts tourism coverage with Shooting Star

East Lindsey District Council earns 25:1 ROI and 32 articles with Shooting Star

East Lindsey District Council tasked Shooting Star, a PR and marketing agency, with promoting its Lincolnshire Wolds and coastal areas as visitor destinations. The challenge was to raise the national profile of the region and secure significant media coverage across specific heritage, culture, and outdoors themes on a nominal budget, with key targets for the number of articles and a return on investment.

Shooting Star implemented a targeted PR campaign, conducting research to identify key media outlets and journalist blogs aligned with the council's visitor demographics. The agency arranged press trips to generate coverage. The results far exceeded objectives, with 32 articles secured in national titles and a 25:1 return on investment, leading to a renewed contract for Shooting Star the following year.

East Lindsey District Council