Case Study: Duncan & Toplis boosts regional and national profile with Shooting Star

Duncan & Toplis secures 560+ media articles with Shooting Star

Duncan & Toplis, a firm of accountants and business advisers in the East Midlands, had a strong local reputation but sought to raise its profile regionally and nationally through increased media exposure. They engaged the vendor Shooting Star for a long-term public relations campaign to achieve this growth.

Shooting Star worked closely with the firm's marketing officer, coordinating PR and social media activity. Their approach included issuing news releases, pitching partners as expert commentators to targeted media, and providing media training. This strategy secured over 560 articles in local and national publications between 2011 and 2017, successfully raising the profile of Duncan & Toplis as intended.

Duncan & Toplis