Case Study: Coveris boosts employer branding and recruitment with Shooting Star

Coveris boosts job applications to 1,701 with Shooting Star

Coveris, a leading European packaging company, faced significant recruitment challenges for its factory floor roles due to Brexit and Covid. They engaged vendor Shooting Star for an employer branding service to raise their local profile, promote their benefits, and drive recruitment and staff retention.

Shooting Star implemented a six-month strategic campaign that included audience segmentation, targeted messaging, video production, PR, and advertising across Google PPC, social media, and outdoor formats. This approach successfully increased monthly job applications from a pre-campaign average of 249 to over 483, generating 1,701 total applications. The campaign also achieved significant reach through various channels, including over 85,700 views on a recruitment video.

Coveris