Case Study: Carers First boosts carer support and engagement with Shooting Star

Carers First boosts carer registrations by 8% with Shooting Star

Carers First, a charity supporting unpaid carers, faced the challenge of enhancing unpaid carers' knowledge and confidence around their finances during the cost of living crisis. They approached the vendor Shooting Star for support with their Lighten the Load campaign to increase the number of carers accessing financial support.

Shooting Star devised a communications plan using celebrity outreach, radio ads, and print ads. They secured support from celebrities like Kate Garraway and Jennie Bond, and created radio ads voiced by Colin McFarlane. This resulted in an estimated 35 million opportunities to see the campaign and an advertising value equivalent of £598,000. Online carer registrations increased by 8% during the campaign and website visits rose by 10.5%, with 1,500 carers contacting the helpline for financial support.

Carers First