Case Study: Beatson Clark boosts trade press profile with Shooting Star

Beatson Clark generates 1,383 articles in 7 years with Shooting Star

Beatson Clark, a UK-based manufacturer of glass bottles and jars, appointed the PR agency Shooting Star to raise its profile in the national trade press and regional media. The challenge was to provide a seamless transition from a previous agency and enhance the company's presence across key industry sectors, including packaging, food, and drink.

Shooting Star implemented a comprehensive PR and digital strategy that included issuing news releases, securing features, managing social media accounts, and producing content for the client's newsletter. The agency also conducted SEO and created video case studies. As a result, Shooting Star generated over 1,380 articles in seven years, secured front-page coverage in leading trade publications, and established a strong social media presence for Beatson Clark.

Beatson Clark