Case Study: Wild Otter creates a trusted paddling and wild swimming app with Shoothill

Wild Otter launches iOS and Android app with Shoothill

Wild Otter, a community-focused app for paddlers and wild swimmers, faced the challenge of creating a definitive digital resource in a fragmented market. They partnered with the vendor Shoothill to develop a cohesive brand identity and a mobile app that would consolidate all necessary planning information into one trusted, user-friendly place.

Shoothill delivered a unified solution, creating a distinctive brand and a content-rich, cross-platform mobile app. The result was a fully-shipped product with a subscription model that provided users with a single, reliable resource for planning their adventures. The app successfully established a trusted, community-powered information loop, and early user feedback indicated the subscription was seen as a worthwhile investment. Shoothill continues to support and iterate on the product.

Wild Otter