Case Study: ARH Group strengthens its brand and drives enquiries with Shoothill

ARH Group strengthens bids and boosts enquiries with Shoothill

ARH Group, a facilities management and building services business, faced a challenge as its external marketing presence failed to keep pace with its growth. Its website lacked clarity and a commercial focus, making services difficult for prospects to understand and failing to support lead generation. Internally, the company also struggled with inconsistent branding across its sales and proposal materials. To address this, they partnered with the vendor Shoothill for a website rebuild and marketing strategy.

Shoothill implemented a multi-stage solution, rebuilding the website to clearly present ARH's core services and creating content structured around how buyers evaluate suppliers. They also developed a consistent set of brand and sales assets. The result was a clearer digital presence, a more commercial website, and a unified brand. The site now plays an active role in generating direct enquiries and supports ARH's credibility in competitive bids, forming an ongoing marketing partnership with Shoothill.

ARH Group