Case Study: Tuft and Paw lifts store conversion by 13% with Shogun

Tuft + Paw Lifts Store Conversion Rate by 13% With Custom Shopify Blog Content

Tuft and Paw, a Vancouver-based consumer goods brand founded in 2016, makes cat furniture, litter, and accessories and wanted more control over its Shopify storefront as it scaled. The team needed an easier way to create and test custom pages, improve its blog layout, and launch new content quickly without relying heavily on developers.

Using Shogun’s drag-and-drop Shopify page builder, Tuft and Paw created custom landing pages and blog layouts, duplicated winning pages, and added product boxes, testimonials, UGC, charts, and custom visuals without code. With Shogun, the brand cut 100 hours of development time in the first three months and achieved a 13% cumulative lift in store conversion rate, while also speeding time to market and making it easier to iterate on campaigns.

Tuft and Paw

Jackson Cunningham

Founder