Case Study: The Ridge Wallet streamlines global campaign launches with Shogun

Ridge Streamlines Campaign Launches with Shogun

The Ridge Wallet, an eight-figure global accessory brand, faced a challenge in scaling its content creation. With a lean team launching hundreds of products and maintaining six global storefronts, their previous case-by-case page building process was inefficient. They needed a scalable solution to maintain a consistent brand identity and accelerate go-to-market speed without increasing development overhead, leading them to partner with Shogun.

Shogun's solution centered on its Custom Elements and page syncing features. The Ridge development team built a library of over 40 reusable components, which the marketing team could use like a "Lego set" to construct pages quickly and consistently. By combining this with Shogun's syncing tool to deploy pages across all their international sites simultaneously, Ridge streamlined its entire launch process. This allowed the lean team to launch more products than ever before, pivot quickly on successful marketing campaigns, and expand globally with efficiency.

The Ridge Wallet

Mike De Lia

Senior Manager e-Commerce